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Winter Camp

January 25–26 2024, Herrankukkaro

A'Pelago invites you to the creative winter landscape of the Archipelago to take initiative

Winter Camp is an Archipelago Business Forum combining a branding think thank with action. It is a meeting place for engagement, dialogue, exchange of ideas and unexpected connections that contribute to the development of the archipelago. Winter Camp brings together branding and marketing professionals, business leaders, researchers, investors and other influencers as well as local entrepreneurs.

In line with the Initiative Year 2024 Theme, Narrative, the Winter Camp will take a deep dive to the shared question of professionals, how can we accelerate solutions beneficial to the Archipelago Sea Region by activating branding and storytelling.

During Winter Camp, we will discuss:

  • What should one know when it comes to brand building in the Archipelago Sea Region context in 2024?
  • How can we create lasting brands that benefit the Archipelago Sea Region?
  • How do we tell brand stories that connect emotionally with the audience to inspire desired actions?

The event will take place in the extraordinary Herrankukkaro, which itself is a place full of stories. The Winter Camp will present over 10 hours of insightful content, 20 sessions and gather together over 100 persons ready to take action to benefit the Archipelago Sea Region with the power of narration and branding.

Event info for attendees

All relevant the relevant information regarding attending Winter Camp can be found here (in Finnish).

Speakers

Keynote speakers

Eka Ruola

Chief Creative Officer, Nitro Group

Mari Granström

Chief Executive Activist, Origin By Ocean

Jari Ullakko

Creative/Designer/Investor at FARM STHLM / ByTheNetwork

Tommi Lähde

Founder & CEO, The Other Danish Guy

Hanna Virolainen

Producer, Solar Films

Myrskyluodon Maija - Stormskärs Maja

Iconic Archipelago Character

Christopher Sjöblom

President and CEO, Inha Works Ltd, Yamaha Motor Group

Eetu Ristaniemi

CEO & Co-founder, Spacent

Herman Haapman

Growing wine in Nagu

Leevi Parsama

Digital Commerce Specialist, Snowball Growth Partners

Ville Wahlberg

CEO, Baltic Sea Action Group

Miika Moilanen

Head of AI, Younite-AI

Rebecca Sjödin

Co-Founder & Principal, node.vc

Toni Perez

Managing Director, OSG Communications

Patrik Anckar

Partner & Co-founder, A'Pelago Experience

Timo Ketonen

Partner & Co-founder, A'Pelago

Program

Day 1: Brand Narratives that float from shallow seas to world oceans

This day will be all about sharing knowledge that will accelerate creation and growth of brands that can and will benefit the Archipelago Sea Region and inspire desired action. The main language of the event is Finnish.

8:00

Coffee & Tea with a view to wake you up!

Part 1: Setting the Route Plan - Macro level turning points

8:30

Avaussanat ja päivän tarkoitus

Ville Wahlberg
Hanna Virolainen

Part 2: Defining the Brand story – Conceptual Remarks

10:00

Brändivenevaja, juonellisen tarinan tausta

Patrik Anckar

10:15

Tuote, jolla on vahva bränditarina, ei koskaan ole lastuna lainehilla

Eka Ruola

10:35

Markkinointi palveluna

Jari Ullakko
Rebecca Sjödin

11:05

Wild Food Lunch & Moment for Networking in the sea views

Part 3: Spreading the Brand – Practical Guidelines

Mari Granström
Tommi Lähde

13:00

Värähtelystä aaltoliikkeeseen: näin synnytät viestinnällä ilmiön, joka ravisuttaa mantereita

Toni Perez

13:15

Brändin voimalla globaalille ulapalle – kolme digitaalisen kaupan kansainvälistä kasvutarinaa

Leevi Parsama

13:30

Tekoäly brändäyksessä - luovuuden tuho vai tehokkuuden voima

Miika Moilanen

Part 4: Living the Brand – Local Brand Stories

14:15

Saaristo brändin inspiraationa - Buster Boats

Christopher Sjöblom

14:30

Alustayritys saariston ympärivuotisuuden tuki

Eetu Ristaniemi

14:45

Nagu vai Napa Valley? Saaristoviini ekologisten viinibrändien kärkeen

Herman Haapman

15:00-16:00

Part 5: The Brand Story Panel – Takeaways for future, Brand Story Questions in Perspective Crosswaves

16:00-00:00

Winter Camp Evening Experience

Day 2: Branding with Narrative

This day will be all about concrete action and brand knowledge leveraging with other attendees at workshops. Each attendee will participate in two work shops during the day. You’ll choose the workshops you want to attend as part of event registration. Fast action pays off, because workshop positions are filled on a first come first served basis. Spots are limited.

9:00

Päivän avaussanat

Taking Action in Workshops 10:00–12:00 & 13:30–15:30

Riku Eteläkoski
Toni Perez
Miika Moilanen
Mari Granström

12:00-13:00

Lunch pause will be held between workshop sessions

15:45

Winter Camp closing words

Event information

Winter Camp Venue & Accommodation

Our Winter Camp Venue is Herrankukkaro (Luotojentie 245, 21140 Naantali Rymättylä) - a place full of stories.

We have negotiated an exclusive accommodation price for our guests from the Event Venue Herrankukkaro for 24.-26.1. You can book your accommodation here.

More information about Herrankukkaro's accommodation is available at their customer service at myyntipalvelu@herrankukkaro.fi or (02) 515 3300.

Other accommodation providers nearby the event venue are Kultaranta Resort and Naantali Spa & Hotel.

The food is on us

Introducing local nature respective food and at the same time keeping our participants' energy levels high is our responsibility.

We are responsible for serving delicious food and non-alcoholic drinks during the event, in the spirit of archipelago get-together.